Using the Consumer Products Classification System, Which of the Following

question 117

Multiple Choice

Using the consumer products classification system, which of the following is true of the marketing mix factors for a specialty product?

• A) It generally has low price.
• B) The seller's image is unimportant.
• C) Its number of sales outlets tends to be very high.
• D) It relies on personal selling by producers.

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Definitions:

Disadvantages

A condition or situation that causes a reduction in capability or position in comparison to others.

Mainstream Media

Media outlets and organizations that are widely read, viewed, or listened to by a large segment of society and typically adhere to professional journalism standards.

Media Images

Visual content conveyed through various media platforms, often shaping public perception and attitudes towards people, events, and issues.

Race

A social construct categorizing humans based on physical characteristics, ancestry, historical affiliation, or shared culture.