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Discuss the four dimensions of brand personality as described by the Young & Rubicam Brand Asset Valuator model.
Product Changes
Modifications or improvements made to a product to enhance its appeal, functionality, or market competitiveness.
Promotional Strategies
Planned actions designed to communicate the value of a product or service to customers to increase sales.
Data
Raw numbers or facts.
Information
Data that is organized, processed, or structured in a way that it becomes meaningful and useful for making decisions.
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