While Different Approaches to Segmentation Are Available to Marketers, Sometimes

question 18

Multiple Choice

While different approaches to segmentation are available to marketers, sometimes a combination of these approaches might be very effective. One such approach blends demographics, consumer lifestyle behavior, media usage, and shopping habits to place households into one of 66 identified segments. This approach is known as:

• A) PRIZM.
• B) psycho-demographics.
• C) demo-geo segmentation.
• D) multimedia classification system.

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Definitions:

Psychological Disorders

Mental health conditions characterized by disruptions in thinking, feeling, behavior, and interpersonal relationships.

Medical Illnesses

Disorders or diseases that affect a person's physical health.

Psychological Approach

A perspective or technique in psychology that involves understanding human behavior, thoughts, and emotions through various psychological principles and theories.

Sociocultural Approach

A psychological perspective that explores how social and cultural environments influence behavior and mental processes.