Brand Extension Is the Strategy of Developing Individual Offerings That

question 46

True/False

Brand extension is the strategy of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.

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Definitions:

Social Learning Theory

A theory that suggests individuals learn new behaviors by observing and imitating others, as well as through the rewards and punishments these behaviors produce.

Positive Peer Culture

A social environment or setting in which peers support one another in making positive choices and personal growth.

Antisocial Peer Group Norms

Behavioral standards within a peer group that encourage violation of social norms or laws, often negatively influencing group members.

Social Exchange Theory

A conceptual framework suggesting that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs in relationships.