Consumers at the _____ Level of Brand Loyalty, Rely on Previous

question 55

Multiple Choice

Consumers at the _____ level of brand loyalty, rely on previous experiences with the product when choosing it, if available, over competitors' products.

• A) brand awareness
• B) brand association
• C) brand preference
• D) brand recognition

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Definitions:

Highly Context Dependent

This term refers to phenomena or behaviors that vary significantly according to the specific circumstances or context in which they occur, implying that outcomes are not fixed but change with the situation.

Minimal

Pertaining to the least possible amount, degree, or size; often used to describe interventions or changes that are very small but still significant.

Speech Accommodation Theory

Modification of speech style to the context (e.g., listener, situation) of a face-to-face interindividual conversation.

Convergence and Divergence

In communication, convergence refers to adapting one's speech style to match others, while divergence is altering it to differentiate oneself.