A Product Is Said to Have Achieved Brand Preference When

question 7

Multiple Choice

A product is said to have achieved brand preference when:

• A) the product becomes familiar to the consumer.
• B) the marketers start selling the product at a discount.
• C) the consumer sees or recognizes the product and chooses it over its competitors.
• D) the product has attained monopoly position with its customers.

---

Definitions:

Payoff

The return or potential gain from an investment or decision, which can be seen in financial, strategic, or personal contexts.

Revenues

The total incomes that a business receives from its normal business activities, usually from the sale of goods and services to customers.

Useful Life

The expected period of time during which an asset remains useful to the owner or is capable of generating revenue.

Interest Rate

The percentage of a sum of money charged for its use, reflecting the cost of credit or the return on investment.