The Term _____ Is Used by Marketers to Refer to the Visual

question 42

Multiple Choice

The term _____ is used by marketers to refer to the visual components that contribute to the overall look of a brand.

• A) water mark
• B) brand token
• C) service mark
• D) trade dress

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Definitions:

Test Retest Reliability

A measure of consistency where the same test is administered to the same group at two different points in time to assess the stability of the results.

Internal Consistency

A measure of the reliability of a psychological test or survey, reflecting the extent to which all items assess the same characteristic.

Face Validity

The extent to which a test or measurement appears effective in terms of its stated aims to those taking or observing it, on the surface level.

Construct Validity

The degree to which a test or instrument measures the theoretical construct it is intended to measure.