Survey Methods Used in Marketing Research for Collecting Primary Data

question 67

Multiple Choice

Survey methods used in marketing research for collecting primary data involve the:

• A) use of Delphi technique.
• B) review of sales data on customer purchase rates to estimate future sales.
• C) analysis of historical census data.
• D) use of questionnaires to obtain demographic information of consumers.

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Definitions:

Brand Alliance

A strategic collaboration between two or more brands to achieve mutual marketing and business objectives.

Product Life Cycle

The stages a product goes through from when it is first introduced into the market until it is removed, including introduction, growth, maturity, and decline.

Decline Stage

The phase in a product's life cycle characterized by a decrease in sales and profits, often leading to the product's exit from the market.

Customer Education

The practice of teaching customers how to get the most value out of a product or service, enhancing their experience and satisfaction.