Marketers Use Several Different Approaches to Market Segmentation

question 51

Multiple Choice

Marketers use several different approaches to market segmentation. Which of these approaches is the most commonly used?

• A) Demographic segmentation
• B) Psychographic segmentation
• C) Behavioral segmentation
• D) Geographic segmentation

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Definitions:

Hyphenated-Canadian Syndrome

A term referring to the identity phenomena where individuals of immigrant descent in Canada identify with both their ethnic heritage and their Canadian identity, often represented with a hyphen (e.g., Indo-Canadian).

Global Citizenship

A concept involving the understanding of global issues, recognizing interconnectedness among nations and cultures, and taking active roles in addressing global challenges.

Multiculturalism

The presence of, or support for the presence of, several distinct cultural or ethnic groups within a society.

Transnational Corporation

A large company that operates in several countries around the world.