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Nike Not Only Manufactures and Distributes Shoes for Several Different

question 88

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Nike not only manufactures and distributes shoes for several different sports but also develops advertising campaigns around star athletes from these different sports. As just a few examples, LeBron James and Kevin Durant promote the Nike basketball shoes, Cristiano Ronaldo promotes soccer cleats, and Odell Beckham, Jr. promotes football cleats. Nike is taking a(n) ______ approach.


Definitions:

Interest Rates

The cost of borrowing money or the return for investing, expressed as a percentage of the principal, influencing consumer and business spending.

Interest-sensitive Goods

Products or services whose demand is heavily influenced by changes in interest rates, such as housing and automobiles.

Housing Prices

The cost assigned to purchasing residential properties, which can fluctuate based on market conditions, location, and property features.

Construction Boom

A period characterized by rapid and significant growth in construction activity, often leading to increased investment and employment in the sector.

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