Which of the Following Segmentation Approaches Is Most Likely to Help

question 142

Multiple Choice

Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?

• A) Psychographic segmentation
• B) Demographic segmentation
• C) Geographic segmentation
• D) Product-based segmentation

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Definitions:

Output

The quantity of goods or services produced by a firm or industry within a certain period of time.

Inputs

Resources used in the production process to create goods and services, including labor, capital, materials, and energy.

Output

The quantity of goods or services produced by a company, industry, or economy within a specified time period.

Constant Returns to Scale

A situation in production where increasing all inputs by a certain proportion results in output increasing by that same proportion.