Which of the Following Is a Basic Requirement for Effective

question 143

Multiple Choice

Which of the following is a basic requirement for effective market segmentation?

• A) The firm must avoid focusing on the consumer-dependent variable, such as discretionary income, while conducting market segmentation.
• B) The market segment must present measurable purchasing power and size.
• C) The company must expand beyond its marketing capabilities to capture those market segments that have reached the maturity stage in the product life cycle.
• D) The company must target a large number of small market segments so that they can develop effective strategies to appeal to them.

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Definitions:

Reaction Formation

A psychological defense mechanism where an individual behaves in a way opposite to their actual feelings.

Behavioral Consistency

The tendency for people to behave in the same way in different situations, reflecting the stable traits or dispositions of their personality.

Personality

The amalgamation of traits or attributes that create a person's unique character and ways of behaving.

Free Association

A psychoanalytic technique in which a patient says whatever comes to mind without censorship as a way to uncover unconscious thoughts and feelings.