Segmentation by Benefits Sought Is a Product-Related Segmentation Approach That

question 102

Multiple Choice

Segmentation by benefits sought is a product-related segmentation approach that:

• A) determines the marketer's effectiveness in satisfying the consumer.
• B) measures brand loyalty and consumer perception.
• C) reevaluates customer reactions post-consumption.
• D) focuses on the attributes that people seek in a product.

---

Definitions:

Namibia

A country in southern Africa, known for its Namib Desert along the Atlantic Ocean coast.

Political Skill

The ability to effectively understand others at work and use such knowledge to influence others to act in ways that enhance one’s personal or organizational objectives.

Vertical Networks

Hierarchical connections between levels of an organization or system, facilitating upward and downward communications and decision-making.

Same Department

Belonging to or occurring within the same unit, division, or category within an organization or institution.