A Technology Company That Makes Computers for Professional Use Is

question 110

Multiple Choice

A technology company that makes computers for professional use is trying to segment its customers. The company asked some professional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. This is an example of segmentation by:

• A) brand loyalty.
• B) usage rates.
• C) expenditure pattern.
• D) benefits sought.

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Definitions:

Management

The process of planning, organizing, leading, and controlling resources within an organization to achieve its goals efficiently and effectively.

Organizational Setting

The physical and social environment in which an organization operates, including its culture, structure, and external environment.

Educational Process

The systematic series of steps or actions involved in acquiring knowledge or skills through study, experience, or teaching.