Four Key Approaches to Segmentation Are Discussed in the Text

question 109

Multiple Choice

Four key approaches to segmentation are discussed in the text. Which of the following is NOT one of those approaches?

• A) Target segmentation
• B) Geographic segmentation
• C) Demographic segmentation
• D) Psychographic segmentation

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Definitions:

Merchandising Companies

Companies that buy and sell goods without fundamentally changing their condition; they are involved in retail or wholesale.

Merchandising Company

A business that purchases finished goods for resale, earning revenue from the difference between the retail and wholesale prices.

Sales Revenue Section

The sales revenue section of an income statement details the income generated from sales of goods or services before any costs or expenses are deducted.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, highlighting the net profit or loss.