Market Segmentation Plays a Very Important Role in Developing a Marketing

question 100

Multiple Choice

Market segmentation plays a very important role in developing a marketing strategy. Select the best definition of market segmentation from the choices below.

• A) Dividing the total available market into smaller, similar groups
• B) Dividing the company profits for distribution among shareholders
• C) Dividing the marketing budget that will be used in world markets and in the United States
• D) Dividing the workload among marketing department employees
• E) Dividing the total market into two distinct groups, the global market and the U.S. market

---

Definitions:

L-Data Technique

The L-Data Technique refers to the use of life record data, such as observable behavior and real-world outcomes, in psychological research and assessment.

Real-Life Settings

Environments or situations that occur in the natural course of life, outside of controlled or artificial conditions.

Specific Behaviors

Actions or reactions of an organism or individual, usually in response to the environment, that are distinct and particular.

Necessary Goal

A goal considered essential for a person or entity to achieve specific desired outcomes or fulfill a purpose.