Procter and Gamble Is Seeking to Target Women Aged 18

question 87

Multiple Choice

Procter and Gamble is seeking to target women aged 18 to 34 to influence their purchasing of shampoo and bath gels. They selected the television network ABC Family and specifically airs commercials during the "Pretty Little Liars" time slot. Which criteria of effective segmentation is Procter and Gamble utilizing? ​

• A) Ability to effectively promote to the market segment
• B) The market segment represents measurable purchasing power
• C) The segment matches Procter and Gamble's marketing capabilities
• D) The segment is sufficiently large to provide good profit potential

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Definitions:

Circumplex Model

A model that organizes various psychological concepts, such as emotions or personality traits, along two or more dimensions in a circular array.

Differential Emotions Theory

A theory that categorizes emotions into fundamental and discrete categories, each associated with specific physiological patterns and behavioral expressions.

Universal Emotions

Basic emotions that are experienced by all humans across different cultures and include happiness, sadness, anger, fear, surprise, and disgust.

Cross-Cultural Research

The study of similarities and differences in behavior, traditions, values, and social norms across different cultures.