Nike Not Only Manufactures and Distributes Shoes for Several Different

question 88

Multiple Choice

Nike not only manufactures and distributes shoes for several different sports but also develops advertising campaigns around star athletes from these different sports. As just a few examples, LeBron James and Kevin Durant promote the Nike basketball shoes, Cristiano Ronaldo promotes soccer cleats, and Odell Beckham, Jr. promotes football cleats. Nike is taking a(n) ______ approach.

• A) differentiated marketing
• B) concentrated marketing
• C) undifferentiated marketing
• D) consolidated marketing

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Definitions:

Trading Partner

A country or organization which engages in international trade with another entity, typically exchanging goods, services, or information.

Comparative Advantage

The ability of a country or firm to produce a particular good or service at a lower opportunity cost than its trading partners, forming the basis of international trade.

Exporting Nation

A country that sells goods and services to other countries, resulting in a net inflow of funds from international trade.