Psychographic Segmentation Helps Marketers to Gain a Sharper Insight into Consumer

question 69

True/False

Psychographic segmentation helps marketers to gain a sharper insight into consumer purchasing behavior.

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Definitions:

Anorexia Nervosa

A psychological eating disorder characterized by an extreme fear of gaining weight, leading to severe restriction of food intake and malnourishment.

Amenorrhea

is a medical condition characterized by the absence of menstruation in someone of reproductive age, which can be caused by a variety of factors.

Bingeing And Purging

Engaging in episodes of excessive eating followed by attempts to avoid weight gain using methods such as self-induced vomiting, known as bulimia nervosa.

Bulimic Women

Female individuals who suffer from bulimia nervosa, an eating disorder characterized by binge eating followed by purging.