Lefty's, the Left Hand Store Claims It Has the "Biggest

question 129

Multiple Choice

Lefty's, The Left Hand Store claims it has the "biggest and most interesting selection of left-handed products" anywhere. Lefty's offers special scissors, tools, kitchen items and school supplies, all designed for left-handed people. Lefty's is quite successful, even though only about 10% of the population is left-handed. It can be said that left handed people are Lefty's:

• A) target market.
• B) market focus.
• C) market segment.
• D) customer analytics.

---

Definitions:

Customizing Department

A specialized department within a company focused on modifying and tailoring products to meet specific customer requirements.

Job-Order Costing System

An accounting system that assigns costs to specific jobs or batches and is used to determine the cost of manufacturing each order.

Direct Labor-Hours

Aggregate of hours employees contribute directly to the production process of goods or services.

Predetermined Overhead Rate

An estimated overhead rate used to apply the estimated cost of production overhead to individual products or job orders based on a particular activity, such as machine hours or labor hours.