Luca Owns Paper Making Business

question 34

Multiple Choice

Luca owns paper making business. His products feature pressed flowers and a natural edge. He has had great success selling his products in Italy and would like to now expand overseas to the United States. Luca doesn't have a lot of money to invest in this overseas expansion. Luca's best option for a market entry strategy would be:

• A) exporting.
• B) a joint venture.
• C) franchising.
• D) subcontracting.

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Definitions:

Scientific American

A popular science magazine that features articles on various scientific topics for a general audience.

Operational Definition

A description of a variable in terms of the specific process or set of validation tests used to determine its presence and quantity.

Correlation Coefficient

A numerical measure of the degree and direction of association between two variables.

Cancer

A broad term for diseases characterized by the uncontrolled growth and spread of abnormal cells in the body.