The Function Performed by the Gatekeeper in the Company Buying

question 139

Multiple Choice

The function performed by the gatekeeper in the company buying center is to:

• A) inform potential suppliers about the required specifications of the product.
• B) select a supplier and implement the procedures for securing the goods and services.
• C) choose which goods and services will actually be bought.
• D) control the information that all buying center members will review.

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Definitions:

Limbic Structure

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions and drives.

Anger

A strong feeling of annoyance, displeasure, or hostility.

Multiple Sclerosis

A chronic autoimmune disease that affects the central nervous system, leading to demyelination, inflammation, and often, neurological disabilities.

Myelin

A fatty substance that surrounds and insulates the axons of many neurons, facilitating the rapid transmission of nerve impulses.