Behavioral Segmentation Focuses on the Demonstrated Behavior of Consumers

question 7

Multiple Choice

Behavioral segmentation focuses on the demonstrated behavior of consumers. Looking at what consumers actually do, rather than their characteristics, brings us much closer to the actual purchase. Which of the following is NOT one of the approaches to behavioral segmentation?

• A) Media habits
• B) Benefits sought
• C) Usage rate
• D) Brand loyalty

Understand the implications of privacy concerns on marketing strategies.

Grasp the essential characteristics that influence the promotional mix decisions.

Recognize the role of discounts and coupons in maintaining loyal buyers across product life cycles.

Distinguish between the stages of the product life cycle in terms of promotional strategies.