When a Consumer Begins to Feel Dissatisfied with a Product

question 73

Multiple Choice

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

• A) cognitive dissonance.
• B) functional fixedness.
• C) product revaluation.
• D) mental set.

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Definitions:

Neurotransmitter

Chemical messengers that cross synaptic gaps between neurons, transmitting messages from one neuron to another.

Dopamine

A neurotransmitter involved in controlling movement and posture, modulating mood, and playing a central role in positive reinforcement and dependency.

GABA

GABA (Gamma-Aminobutyric Acid) is a neurotransmitter in the brain that inhibits nerve transmission, calming nervous activity.

Cortisol

A hormone produced by the adrenal glands during stress or when blood-glucose levels are low, belonging to the steroid class.