Twinings Tea Used to Be a Staple in Every Cupboard;

question 107

Multiple Choice

Twinings Tea used to be a staple in every cupboard; however, over the last few decades, it's been knocked out of place by newer brands such as Tazo and The Republic of Tea. As the tea's new marketing manager, you're tasked with bringing the Twinings brand back to the forefront, and you feel social media is just the way to do it. Which option is most likely to help you reach your goal?

• A) Developing exotic new flavors based on customer feedback obtained through social media.
• B) Creating a fun, engaging social media marketing campaign that presents a centuries-old British tea tradition with a modern twist.
• C) Setting up a Facebook page where consumers can have their questions about tea answered by knowledgeable experts.
• D) Incentivizing consumers to purchase Twinings tea by placing $1.00 off coupons in newspapers and supermarket mailers.

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Definitions:

Mugwumps

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An organized group of people with shared political beliefs and goals, aiming to influence or control government policy and actions through the election of its members to public office.

Gilded Age

A term often used to describe the late 19th century in the United States, a period marked by rapid industrialization, economic growth, and ostentatious displays of wealth, alongside deep social inequalities.

Party Politics

The politics and policies promoted by political parties as they compete for control of government offices and influence over governmental decisions.