Crowdtrail Is a Tool Used by Marketers to Track the Number

question 118

Multiple Choice

Crowdtrail is a tool used by marketers to track the number of re-tweets, shares, and re-pins generated by their content. In other words, Crowdtrail is used to measure _____.

• A) engagement
• B) activity
• C) comprehension
• D) conversion

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Definitions:

John B. Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Brightness

The attribute of visual perception according to which an area appears to emit more or less light.

Mind Functions

Cognitive, affective, and conative processes and activities carried out by the brain, such as thinking, feeling, and willing.

Edward Titchener

A psychologist known for developing structuralism and for his method of introspection.