Examlex
Define balanced scorecard. What are the four perspectives it considers? Provide examples of metrics used to measure them.
Tailor Products
To customize or modify products to meet specific customer requirements or preferences, enhancing satisfaction and competitive advantage.
Global Company
A business entity that operates in multiple countries around the world, transcending national borders.
Differentiate Marketing
Marketing strategies that highlight the unique aspects of a product or service to distinguish it from competitors in the market.
Global Marketing Strategy
The way in which a firm decides which market segments to operate in, how it will position its offerings, and to what extent products and services will be standardized or differentiated in each market.
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