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Dove Is Introducing a New Deodorant

question 176

Multiple Choice

Dove is introducing a new deodorant. In order to entice customers to purchase the deodorant, a free bar of soap is attached to the package. Which type of sales promotion is Dove using?


Definitions:

Collection Letters

Communication tools used by businesses to remind customers of overdue payments in a professional manner.

Negative

Referring to something detrimental, unfavorable, or expressing denial, disagreement, or a lack of something.

Informative Message

Communication that aims to provide valuable and useful information to the receiver.

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured.

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