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A Push Strategy Appeals Directly to Consumers Who "Push" Their

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A push strategy appeals directly to consumers who "push" their local retailer to carry the product.


Definitions:

Extremely Unstable

A situation or condition that is highly unpredictable and may change abruptly.

Igbo

An ethnic group primarily located in southeastern Nigeria, known for their rich culture and history.

Female-Headed Institutions

Organizations or entities led by women, often highlighting the presence and impact of female leadership in various sectors.

Colonial Pressures

The influence or control exerted by colonial powers over colonized regions or peoples, often involving economic exploitation, cultural assimilation, and political domination.

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