Target Markets Are First Defined by Customers, Then by Product

question 299

True/False

Target markets are first defined by customers, then by product.

---

Definitions:

Randomly Assigning

The process of distributing subjects into groups in a way that each subject has an equal chance of being in any group.

Observing Participants

A research method that involves actively watching and sometimes interacting with participants in their natural settings to gather qualitative data.

Conducting Interviews

Conducting interviews involves systematically asking questions to gather information from participants, a qualitative research method used to understand experiences, opinions, or behaviors.