ComicalYou Is a New Social Media Service in Which Participants

question 288

Multiple Choice

ComicalYou is a new social media service in which participants create avatars to represent themselves,describe their lives,and interact with one another.All the postings are graphical,presenting the messages in the form of comic panels and strips.The service's software easily converts ideas into whimsical images.The site's creators,Ginny and RJ,believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal.They,along with a team of six employees,have completed the software,tested it on two dozen of their closest friends,and are eager to open their site to users.What steps in the development process should Ginny and RJ complete before they commercialize ComicalYou?

• A)Business analysis and test marketing
• B)Product ideas and screening
• C)Screening and prototype development
• D)Product ideas and prototype development
• E)Concept testing and prototype development

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Definitions:

Aggregate Demand Curve

A graphical representation showing the relationship between the total demand for goods and services in an economy and the overall price level.

Price Level

The average of all current prices for goods and services in an economy, often measured by a price index.

Keynesians

Economists who follow the theories of John Maynard Keynes, emphasizing the role government should play in moderating economic cycles through fiscal and monetary policies.

Aggregate Demand

The total market appetite for goods and services within an economy, delineated at a specific price level over an agreed time duration.