What Does the Process of Positioning Involve

question 27

Multiple Choice

What does the process of positioning involve?

• A) Hiring only employees who have the strongest credentials
• B) Designing a company's products to appeal to target customers
• C) Focusing on only one component of the marketing mix
• D) Disregarding customers' reactions to a company's products
• E) Reorganizing employees according to seniority

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Definitions:

Binding Document

A legal agreement that is enforceable in a court of law.

Business Contract

A legal agreement between two or more parties that involves the exchange of goods, services, money, or a promise of any of these.

Cultural Dimension

An aspect of a culture that can be measured and compared with other cultures, often used in studying cross-cultural communication and behaviors.

Power Distance

A societal attribute determining the level to which people in a society anticipate and accept that power is allocated unevenly.