The Chevrolet Spark Is Promoted to Consumers Based on Fuel-Efficiency

question 303

Multiple Choice

The Chevrolet Spark is promoted to consumers based on fuel-efficiency and economy,while a Porsche is promoted based on high performance.This is an example of

• A)relationship marketing.
• B)product positioning.
• C)product differentiation.
• D)mass customization.
• E)psychographic segmentation.

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Definitions:

Commerce Clause

Clause 3 of Article I, Section 8, of the U.S. Constitution, which authorizes and empowers Congress “[t]o regulate Commerce with foreign Nations, and among the several States, and with the Indian Tribes.”

Foreign Nations

Countries that are outside of one's own national borders.

Congress

The national legislative body of the United States, consisting of two chambers: the Senate and the House of Representatives.

Federalism

A system of government in which power is divided between a central authority and constituent political units.