Your Friend Is Thinking of Purchasing a Self-Help Weight-Loss CD

question 121

Multiple Choice

Your friend is thinking of purchasing a self-help weight-loss CD that promises its effects through subliminal persuasive messages embedded in the music.What should you tell her research shows about the effectiveness of such programs?

• A)Such programs are very effective.
• B)Such programs are somewhat effective,depending on the person.
• C)No solid evidence exists to support such programs.
• D)Subliminal messages work more effectively through visual (DVD)media than audio (CD)media.

---

Definitions:

Price Elasticity

A gauge of the degree to which demand for a merchandise reacts to alterations in its price, showing how susceptible the amount demanded is to changes in price.

Specific Tax

Tax of a certain amount of money per unit sold.

Consumers

Individuals or groups who are the final users of products and services generated within an economy.

Specific Tax

A fixed amount of tax imposed on a product, service, or transaction, regardless of its price.