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Identify and Discuss at Least Five Reasons Why Potential Customers

question 28

Essay

Identify and discuss at least five reasons why potential customers do not purchase a firm's goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.


Definitions:

Medical Consequences

The physical or psychological effects resulting from a specific medical condition, treatment, or intervention.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification of mental disorders by the American Psychiatric Association.

Binge Eating Disorder

A serious eating disorder marked by recurrent episodes of eating large quantities of food often quickly and to the point of discomfort.

Food Restriction

The deliberate limitation of food intake, often practiced in the context of dieting, fasting, or eating disorders.

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