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Identify and Discuss at Least Five Reasons Why Potential Customers

question 28

Essay

Identify and discuss at least five reasons why potential customers do not purchase a firm's goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.


Definitions:

Deviance

Behaviors, actions, or conditions that violate societal norms or standards, leading to social disapproval, sanction, or exclusion.

Moral Panic

A widespread feeling of fear and concern among the general public, often disproportionate to the actual threat, about an issue perceived to threaten social norms.

Media Representation

The portrayal of events, people, and circumstances through various media channels, which can significantly shape public perception and discourse.

Merton's Five Adaptations

Robert K. Merton's theory that individuals adapt to societal pressures in five ways: conformity, innovation, ritualism, retreatism, and rebellion.

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