Marketing Implementation Is Critical to the Success of Any Firm

question 9

Multiple Choice

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:

• A) how the marketing plan will be put into action.
• B) how the marketing plan will be approved by top management.
• C) the process by which employees learn about the marketing strategy.
• D) the process by which the marketing strategy will be developed.
• E) deciding who will actually write the marketing plan.

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Definitions:

Memory and Learning

The cognitive processes involved in acquiring new information or modifying existing knowledge (learning) and storing and recalling information (memory).

Cerebrum

The most sizable segment of the brain, accountable for advanced cerebral activities including thinking, acting, and feeling emotions.

Hostile Takeover

An acquisition in which the company being purchased does not want to be bought or is unaware of the purchase attempt.

Realistic Job Preview

A tool used by employers to give prospective employees a truthful view of the job duties and environment before hiring.