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Under an implementation by command approach, the top manager acts more like a coordinator.
Loyalty Programs
Marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program.
Federal Agencies
Government bodies established by the legislation to perform specific functions or duties at the national level.
FCC
The Federal Communications Commission, a United States government agency that regulates interstate and international communications by radio, television, wire, satellite, and cable.
Pulsing Advertising Schedule
A marketing strategy that alternates between periods of very heavy advertising and periods of no advertising to keep the brand in the consumer's mind.
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