Kimberly-Clark Has Seen One of Its Product Lines Decline Over

question 12

Multiple Choice

Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to ​withdraw all marketing support for the product. This strategy is known as

• A) ​repositioning
• B) product pullout
• C) ​marketing discontinuation
• D) ​harvesting
• E) ​divesting

---

Definitions:

Piagetian Development

A theory of cognitive development proposed by Jean Piaget, which outlines how children progress through four stages of intellectual growth.

Idealized Thinking

Involves thinking of something in its best possible form, often ignoring practical limitations or imperfections.

Adolescent Egocentrism

The heightened self-consciousness of adolescents, which is reflected in adolescents’ beliefs that others are as interested in them as they are in themselves, and in adolescents’ sense of personal uniqueness and invulnerability.

Imaginary Audience

A psychological concept in which an individual believes that their behavior is the focus of others' attention more than is actually the case.