One of the Most Successful and Well-Known Tools of __________

question 12

Multiple Choice

One of the most successful and well-known tools of __________ segmentation is VALS^™ developed by Strategic Business Insights.

• A) psychographic
• B) geographic
• C) demographic
• D) geoclustering
• E) emotional

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Definitions:

Subset

A set of elements that are all contained within another set, without necessarily including every element of that larger set.

Event

An outcome or occurrence that can be identified or measured, often considered in the context of probability and statistics.

Experiments

Empirical procedures carried out in controlled conditions to verify the validity of hypotheses or determine the efficacy of something previously untried.

Random Events

Outcomes or occurrences that are unpredictable and determined entirely by chance.