Examlex
To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?
Purchasing-power Parity
A theory that states that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries.
Nominal Exchange Rate
The rate at which one country's currency can be exchanged for another country's currency without adjusting for inflation rates.
Real Exchange Rate
The rate at which goods and services of one country can be exchanged for those of another, adjusting for price level differences.
Trade Deficit
The economic condition that occurs when a country imports more goods and services than it exports.
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