What Type of Research Should a Manager Use When She

question 58

Multiple Choice

What type of research should a manager use when she needs precise answers about the effects of various proposed marketing actions on important outcomes?

• A) Exploratory
• B) Causal
• C) Surveys
• D) Descriptive
• E) Both A and D

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Definitions:

Planned Presentation

A structured and rehearsed sales pitch designed to guide the customer through the buying process and address anticipated concerns.

Rejection Signals

Indicators that suggest someone is not interested or unwilling to accept an idea or proposal.

Product Prices

The amount of money required to purchase a product, which can vary based on factors like market demand, production costs, and competition.

Prospect

A potential customer or client who has been identified as fitting the target market for a product or service.