Which of the Following Is NOT a Common Activity of a Marketing

question 29

Multiple Choice

Which of the following is NOT a common activity of a marketing research department?

• A) Determining the most efficient production sequences for a plant.
• B) Identifying the most effective type of ad from several alternatives.
• C) Assessing the impact(s) of changes in the marketing mix for a good marketing promotion.
• D) Establishing sales territory quotas.
• E) Both C and D are uncommon activities of the marketing research department.

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Definitions:

Operant Behaviors

Behaviors that are controlled by their consequences, including reinforcements or punishments, within the context of operant conditioning.

Respondent Behaviors

Actions that are automatic reactions to certain stimuli, often used in the context of classical conditioning in psychology.

Unique Cluster

A distinctive group or combination of elements that are brought together based on specific characteristics or criteria.

Variable-Interval

A type of reinforcement schedule in which reinforcements are given to a response at unpredictable time intervals.