You Have Been Assigned the Task of Evaluating Consumer Acceptance

question 4

Multiple Choice

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?

• A) Nominal
• B) Ordinal
• C) Interval
• D) Ratio
• E) Need more information

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Definitions:

Psychoanalytic Theory

A theory of personality development and its complex functioning in adulthood originated by Sigmund Freud.

Superego

In Freud’s personality theory, the last of three aspects of personality, which serves as an “internalized parent” that causes one to feel guilty if his behavior deviates from parental and societal restrictions.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, known for his theories of the unconscious mind and the development of psychosexual stages.

Social Learning Theorists

Social learning theorists propose that people learn behaviors, attitudes, and emotional reactions through observing others and the consequences of their actions, rather than through direct personal experience alone.