You Have Been Assigned the Task of Evaluating Consumer Acceptance

question 4

Multiple Choice

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?

• A) Nominal
• B) Ordinal
• C) Interval
• D) Ratio
• E) Need more information

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Definitions:

Water Shortfall

A situation where the available water resources are insufficient to meet the demands of a population or region.

Formal Education

Structured and systematic instruction in academic content provided by schools and other educational institutions, following specific curricula.

High-Income Nations

Countries with a high gross national income per capita, offering their citizens a relatively high standard of living and economic stability.

Natural Resources

Materials or substances occurring in nature which can be exploited for economic gain, such as minerals, forests, water, and fertile land.