Clearly Define Segmentation and Targeting

question 12

Essay

Clearly define segmentation and targeting. What are the differences in how these two marketing tools are used and how are they interrelated?

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Definitions:

Physical Appearance

The outward look or aspects of a person or object, which includes features like size, shape, color, and texture.

Identical Twins

Siblings who originate from the same fertilized egg, sharing 100% of their genetic material and typically having very similar physical appearances.

Fraternal Twins

Twins that are conceived from two distinct eggs, each fertilized by a separate sperm, leading to genetic dissimilarity between the siblings.

Personalities

Refers to individual differences in characteristic patterns of thinking, feeling, and behaving.