Which of the Following Represents a Major Shift in Current

question 14

Multiple Choice

Which of the following represents a major shift in current marketing practice?

• A) From high fixed costs to low fixed costs
• B) From mass marketing to individualized marketing
• C) From focusing on a small base of customers to focusing on acquiring many new customers
• D) All of the above

---

Definitions:

Detect Trends

The practice of identifying patterns or changes in data, behavior, or events over time to predict future occurrences or developments.

Workforce Analytic Domain

This refers to the area of study and practice that focuses on the collection, analysis, and reporting of data related to employee behaviors, productivity, and the overall workforce dynamics within an organization.

HR Metrics

Summary measures of HR outcomes that are relevant to the performance of the HR function. Example metrics include the cost of recruitment, time-to-hire, and turnover rate.

Predictive Analytics

The use of statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data.