________ Allows Marketers to Monitor Users' Online Behavior and Make

question 23

Multiple Choice

________ allows marketers to monitor users' online behavior and make instantaneous and/or automatic adjustments to online promotional offers and web content.

• A) Collaborative filtering
• B) Real-time profiling
• C) An agent
• D) E-mail communication

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Definitions:

Dominant

In a strategic or competitive context, dominant refers to a position of advantage where an entity (such as a firm, product, or strategy) significantly outperforms or influences others.

Marginal Revenue

Marginal revenue is the additional income generated from selling one more unit of a good or service.

Marginal Cost

The cost of producing one additional unit of a good or service, reflecting how total cost changes with output variation.

Monopoly

is a market structure characterized by a single seller dominating the entire market by selling a unique product or service.