Which of the Following Steps Is an Example of an Earned

question 7

Multiple Choice

Which of the following steps is an example of an earned media performance metric?

• A) Number of likes and shares
• B) Actions taken by users
• C) Conversations on blogs and elsewhere
• D) All of the above

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Definitions:

Robert Plutchik

A psychologist known for his psychoevolutionary theory of emotion, which categorized emotions into eight primary types.

Primary Emotion

Basic emotions that are hard-wired in the brain and universally recognized, such as happiness, sadness, fear, and anger.

Secondary Emotions

Emotions that are more complex, often derived from basic emotions, and include feelings such as guilt, shame, and pride.

Subjective Well-being

An individual’s personal assessment of their overall happiness and life satisfaction.