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As a Strategy, Content Marketing Could Involve

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As a strategy, content marketing could involve:


Definitions:

Body Mass Index

A numerical computation representing an individual's body fat based on height and weight.

Canadian Community Health Survey

A national cross-sectional survey collecting information related to health status, healthcare utilization, and health determinants for the Canadian population.

Obese Canadians

Individuals residing in Canada who have a body mass index (BMI) of 30 or higher, classifying them within the obese category according to medical standards.

Null Hypotheses

A proposition in statistics that implies no observed effect or no association between variables, typically tested against an alternative hypothesis.

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