The Package of Tangibles That Define a Service and Intangibles

question 61

Multiple Choice

The package of tangibles that define a service and intangibles that make up a service is referred to as a(n) ________.

• A) quality output package
• B) internal services package
• C) service vision package
• D) fail-safe package
• E) customer benefits package

---

Definitions:

Contestable Market Model

A theory suggesting that a market with free entry and exit can be competitive even if there are few firms, due to potential competition.

Greatest Efficiency

Greatest Efficiency is achieved when a system or process produces the maximum output with the least amount of wasted resources.

Dominant Strategy

In game theory, a strategy that is best for a player regardless of the strategies chosen by other players.

Advertise

The action or business of promoting and selling products or services, including market research and advertising.