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Customer Retention Is Measured as the Percentage of Customers Who

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Customer retention is measured as the percentage of customers who return for more service.


Definitions:

Bank Loan

A bank loan is a sum of money borrowed from a bank that must be repaid with interest over a predetermined period.

Receivables Balance

The complete amount of financial liabilities customers hold towards a company for supplied goods or services awaiting payment.

Accounts Receivable Period

The amount of time it takes for a company to collect payment from its customers after a sale has been made.

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